Atlas Research Note

Apple Silicon: New Designs for Cooling, Camera Processing, and On-Device AI

Ben Bajarin · September 11, 2026

September 11, 2026 | Architecture and product research Our Read Apple can plan its silicon alongside the hardware and software it intends to build, including AI features that run on the device. A20 Pro shows how this works: camera software needed more neural processing, while more demanding tasks required changes to memory access and cooling. Designing these parts together lets Apple choose processing engines, memory bandwidth, and packaging around upcoming products.

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Notes

Apple Silicon: New Designs for Cooling, Camera Processing, and On-Device AI

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